Challenge:

To create awareness about water shortage around the globe using print media

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Idea:

A PR-driven campaign that reveals the weakness of property sites with inaccurate paid listings in Singapore. 

By Advertising 99.co directly on competitors’ turf.

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How we did this:

We as humans keep changing and adapting. We have evolved over many years from monkeys. So what would happen to us if
we had no water? Would we become camels? Camels have humps that store water for days. I took the human evolving chart
and reversed it to show humans becoming camels. Trying to create an impact and put the word out with a simple visual.

 

My Role:

Ideating and designing.

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