Challenge:

To set the Philips Noodle Maker apart from all existing brands and making it a healthier choice for families.

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Idea:

We tapped into an existing holiday Chinese New Year, where families big or small come together to enjoy home cooked goodness.
This is where we show cased the Noodle maker and how it was a healthier choice and how it set itself apart from all other brands.

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How we did this:

On Facebook we asked people to submit photos of their families and tell us how they were going to celebrate the Lunar New Year.
We picked 3 lucky familes and rewarded them with Noodle Makers. We also filmed two families during their celebration, which became our campaign videos.
We also converted their homes into show rooms for the Philips Noodle Maker. Families could scan the QR code and redeem a special discount on their next purchase.

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My Role:

Ideation from start to finish, presenting ideas to the clients, meeting with the direct to discuss the direction of the shoot, Crafting, designing + executing all the props and giving feedback on the look and feel. I also took pictures and videos of families that won noodle makers. These pictures became Facebook post content.