Challenge:

The Health board came to us with a topic that is considered taboo in today’s society. This makes it a hard for people to talk about openly.
So how could we break out of the mold and encourage people to talk about HIV. Encourage regular checks and get loved ones to support each other.

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Idea:

Creating a campaign with encouraging messages that would connect with the audience.

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How we did this:

We created prints and a TVC with positive messages. Which showed family, members, bosses, friends and wives being supportive
and encouraging. The idea was to show how we as humans react to negative and positive emotions from the closest
people that surround us on a daily bases. We also encouraged people to go for regular testing and not to be afraid to talk about it or ask for help.

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My Role:

Ideation from start to finish, presenting ideas to the clients. Meeting and discussing the Idea with the photographer and director.
Setting a look and feel which translated in print and the TVC.

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Award: Effies ( Bronze)